Brandwashed: How Marketers and Advertisers Obscure the Truth, Manipulate Our Minds, and Persuade Us to Buy by Martin LindstromMy rating: 4 of 5 stars
The author has a long experience of working with some of the big marketing giants. His insights into what type of weird tactics marketers can use to get revenues and keep the cash register ringing amazes the reader at times. For example, he quotes an example of a restaurant serving fish. The restaurant gets the supply from the deck and from there it hires a small fisherman boat to deliver the supply to the restaurant. Customers can see the fish being delivered by the fisherman and they tend to believe that they are being served the freshest of the day's catch by the locals. Well, but now you know what the truth is.
The book is a good read if you are a shopaholic addicted about the brands. It will give you deep insights into brand's extremely smart tactics and you can hope to get some respite from that temptation to spend huge amounts on not so valuable stuff, because now you might be a little more enlightened than the other mortals.
Though it didn't work for me. Hope it works for you.
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